Sai Krishna Popuri, founder of Hyderabad-based health food startup, Health Sutra, said, “People started buying whatever is sold in the name of organic food without verifying its authenticity. They need to check for the certification of India Organic logo issued by the National Standards for Organic Products.”

While growing up,  Sai krishna, an IIT-D graduate, was always fascinated by agriculture and the lives of farmers. With a mission to provide consumers with healthy eating choices and also give back to the farming society, he founded Health Sutra . Their products are available in more than 300 stores across AP & Telangana.

Health Sutra products are free from gluten, preservatives, and artificial ingredients. At present, Health Sutra’s products are available in over 850 stores across Andhra Pradesh and Telangana.

For the first time in India, Health Sutra brings you the nutritional goodness of millets like Jowar, Bajra, Ragi in the form of products like Jowar, Ragi Flakes, Jowar Pops etc. These products are gluten free, free from preservatives and artificial ingredients, and are available at affordable prices. They are the most convenient way to enjoy the nutrition of these healthy and traditional grains.

Early stage venture capital fund, Ankur Capital, along with Hyderabad Angels, has invested over Rs 2 crore into Health Sutra, a millet-based products manufacturer, a senior executive of Hyderabad Angels said.

Did you know that jowar pops are a healthy alternative to popcorn? Or that foxtail millet is as nutritious as quinoa? Sai Krishna Popuri, 26, who started Health Sutra in 2014, explains the benefits of millets to anyone willing to switch to healthier eating habits, since much of our health is determined by what we eat.